Online surveys are part of the broader family of self-administered surveys (Internet, by post, etc.), as opposed to administered surveys (face to face, telephone). By taking the time to give your opinion, you are providing input for the development of a product or service. In fact, the quality of an online survey depends on the reliability of the information you provide.
The information collected from surveys reaches clients, but will always conceal individual identity. Survey results are aggregated by combining responses with those provided by other participants who have also completed the online survey. This data is stored in a database that can be analyzed by clients, but personal data will never be revealed, sold or traded without your permission.